In China, magnolia flowers are symbols of purity and nobility. In Japan, the magnolia is used as a medicinal and ornamental plant. The flower is called Hanakotoba in the Japanese system of flower symbolism. This means that the flower is sublime, natural and shows love for nature. Magnolias are associated with the life force and are often presented at births.
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I think this is not only brilliant marketing, but quite useful. No one likes to see a big open mouth chomping down on a burger. It’s not the most attractive sight. Just think of all the fun faces we could print on the hamburger wrappers that cover your mouth. You could change the faces seasonally for each holiday. Hello, fast food chains, are you reading this? Advertising agencies, get on it!